London alt-pop artist Ettie returns with her most emotionally charged outpourings to date: a fierce, spiky emotional punch in the fabulously defiant, heartbreak-soaked track "You'll Never See Me Cry." For all its emotional heft, this isn't a ballad of defeat, but it's a battle cry. Ettie isn't after sympathy; she challenges you to underestimate her. And that's where the real magic happens.
Undercurrents of pop-rock underlie the work here, and Marlon handles his good old-fashioned angst with slick modernity. Think early Avril Lavigne meets Gracie Abrams, with a booming sound reminiscent of Taylor Swift's lyrics precision and Pale Waves' broodiness. It's a brash potpourri, and Ettie owns every moment of it.
"You'll Never See Me Cry" is a song that is about not wanting to release something that is already lost, Ettie explains. "There are certain times we have relationships where the thought of lowering your walls would bring the whole house down." That is the theme of holding it all together when you're falling apart, and it is painted vividly in the song.
"You'll Never See Me Cry" begins in a whisper, pared down and exposed, as her ghostly voice hovers above fragile instrumentation. It's intimate, raw, and full of tension. But just as you lean in, the chorus pounds down like a thunderstorm: dramatic, cathartic, anthemic in all of the best ways. With "You'll Never See Me Cry," Ettie shows that she's not just writing songs, but crafting a legacy of beautifully bruised honesty. If this is the best of Yaeji we've heard so far, we can be excited for what's coming soon.
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