The artist Bravo Ali's latest offering, "DUB," is a case in point as he finds that sweet spot between the emotive pull of R&B and an undeniable swagger more in line with present-day trap. That said, the track does ooze bravado and confidence in Jifat's delivery of it, but, well, it's not him screaming his dick to the heavens; there's a tug behind each note. It is the musical equivalent of that guy who never seems to be trying too hard but always gives you a nudge to remind you he's in the room.
"DUB" comes out swinging right from the first beat to let it be known he is lazy & seductive. That's a clean and clear contemporary production that still leaves room for Bravo Ali's sharp melodies to run free. Each sentence reads like breathing out all your secrets into the universe, and a tale that should be only yours, but also the biggest cliché.
However, the brilliance of "DUB" lies in its oxymoronic nature; it doesn't exist. But also, it's what you're blasting at maximum volume on those rides through the city with the windows down and bass banging on that summer night. That's absolutely what it is, a fragile soul that knows how to break it down, hidden within Playboy R&B tales. That sounds overly parabolic, but it's more than just a score; it's an atmosphere and the setting up of worlds that should not mix as well.
Premiered to high hopes from the indie world, "DUB" is a shoo-in for those curated R&B pulldowns, hip-hop rotations, and forward-leaning pop/trap blends but eludes categorization. This practice draws in as many listeners as any other brand of after-hours clubgoer. In which case, Bravo Ali made not only a song but a statement: the divide between smooth and street was never meant to be one.
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