Viva LaBleue is far from the traditional hit song, model of releasing music, as evidenced by her release of "Reciprocate", an audio adventure that reveals a profound development in her musical expression. The track is an expert blend of Caribbean rhythms from rising star singer-songwriter, rapper, and musician Valemont, spliced with modern R&B and neo-soul sensibilities that emerge in a sleek, booming soundscape.
"Reciprocate" is more than just aural pleasure; it's a mission statement capable of sending our hyperbolic gestures x miles within x number of minutes. It showcases an artist who has taken control of her creative identity and is moving into her next phase with caution and more than a bit of flair. Viva, not one for following the pack, has been making her inroads on the music scene, rather than chasing trends. "Reciprocate" is a pensive examination of emotional sincerity. The deliberate manner in which they say phrases and their lyrical cadence cause us to focus upon these words and repeatedly consider the universe presented to us to be soulful and sincere in a vast environment.
The production has subtle cadences to it that instantly create that "welcome" vibe. As hypnotic a piece as the music that drives it, a multilayered construction, but one in which every symphonic texture has been carefully moulded to engender a sense of intimacy. Viva carries a brimming emotional weight and a morning-dew vocal presence at the same time. She opts out of histrionics for a subtle, but moving performance that touches you deep inside.
Viva LaBleue successfully negotiates a shift toward a more laid-back, R&B-inflected sound, while maintaining a foundation in her Caribbean roots. The end product is a versatile number that can work in a host of scenarios, from playlists focused on X-factor moods to purposes nearly cinematic in nature, which, in short, makes this song a hot item for sync opportunities or soundtracking projects that want authenticity and a sexy shuffle. For curators and tastemakers alike who are eager to discover the new sounds of depth, authenticity, and global appeal, this is a must-play record.
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