blazeariel’s “What We Doing?” opens with a question you can’t ignore

Sometimes the simplest titles are the ones that make you pause and consider. blazeariel’s “What We Doing?” is precisely the type of song that would receive that sort of reaction right away. The title is conversational, direct, and contemporary, something that sounds like it might be used in regular speech, giving the release an instant, engaging identity through that sense of familiarity.

That instinct for exploration is why the track is included. The title asks a question before the listener knows anything else about the song. What have we done? Where is this headed? And now what? It is a simple sentence, but it allows enough room for the listener to interpret the event for himself.

One of the things that makes the song so appealing is its conversational quality. Blazeariel employs simple language to develop a connection, rather than an overly sophisticated title to make an impression. It’s instant, it’s accessible, and it opens up a type of space that makes you want to hit play to know the answer. There is something modern about the phrase, too. “What We Doing?” feels organically tied to the way people communicate nowadays, giving the release a contemporary character without overstating itself.

A strong title may play a crucial part in introducing a song, and this one achieves just that. It is easy to remember and makes one curious. More significantly, it involves the listener in the conversation by asking a question without immediately offering an answer.