MAAME's song "Beautiful" radiates a serene blend of soul and pop

In a world that often rewards loud confidence, Leeds-based soul-pop artist MAAME takes a gentler and more resonant approach in her new single, "Beautiful." The result is a track that hums with vulnerability while radiating strength, an intriguing paradox wrapped in velvet vocals and slow-burning grooves.

The song opens with a delicate guitar line that gently eases listeners into its intimate atmosphere. MAAME's voice is rich, expressive, and soulfully textured, taking center stage as it carries the emotional weight of self-doubt with grace. There's a fragility in her tone that feels lived-in, yet it never falters; instead, it grows stronger. By the time the chorus arrives, her vocals bloom into full force, powerfully fluttering over a soaring instrumental that feels both raw and affirming.

Produced by Hughie Gavin (JAKL) with co-production from Chris Durkin, the track is masterfully layered. The production is subtle yet rich; nothing is wasted, and everything contributes to the emotional arc. From its hushed beginning to its groovy, understated conclusion, "Beautiful" feels like a private moment that MAAME has chosen to share, and you'll be glad she did.

With musical influences ranging from BENEE to Minnie Riperton and roots stretching from Kent to Leeds, MAAME is carving out a sound that is entirely her own, emotionally honest, sonically polished, and full of soul. "Beautiful" is more than just a song; it's a quiet reminder that truly being seen can be the most beautiful experience of all.

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