Say Now explores magic in their new single "Supermarket"

London's Say Now are back, and they've once again managed to make the extraordinary with their latest single, "Supermarket". This new track indicates that the group isn't just one to watch, but they're changing what pop storytelling sounds like right now. "Supermarket" proves that there's room for art, emotion, and catchiness even in the most everyday corners of life. It is a testament to Say Now that even the simplest moments can be turned into memorable experiences.

"Supermarket" is a master class in mixing massed-up hooks with genuine emotion. From the first note, Ysabelle Angeli, Amelia Onuorah, and Madeleine Haynes weave layers of harmonies that are gentle but also naturally potent. Co-written by British hitmaker RAYE with Johan Lenox and realized under the careful production of John Hill, the lyrics depict an all-too-real slice-of-life moment, albeit one cloaked in filmic grandeur. 

Its radio debut on BBC Radio 1's Future Artists with Sian Eleri was a fitting introduction to a track that manages to feel intimate yet universal, becoming part of the growing musical identity of Say Now. And with "Supermarket," the trio shows off their rare ability to combine polished pop production with moments of openness that resonate long after it's over. The song is honest, a poetic kind of magic in the everyday that turns a trip to the supermarket into a soundtrack for your own life.

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