Sekou releases a soulful rebirth of freedom with "Never Gunna Give You Up"

One of London's hottest rising soul singers, Sekou, releases his rousing new single "Never Gunna Give You Up",  alongside the jaw-dropping new video directed by Relta. His second single of the year, "Catching Bodies," was also released this year, marking a significant milestone in Sekou's artistic growth.

Stepping on the groove-heavy footings laid by Barry White's 1973 classic "Never, Never Gonna Give Ya Up," Sekou takes it a step further and breathes new life into the enduring Motown spirit of the '70s and '80s. The track, co-written by Barry White, Jeff 'Gitty' Gitelman, Scott Harris, and Theron Thomas, and produced by Gitelman & Theron, marries vintage soul instrumentation with the texture of Sekou's silky powerhouse pipes and undeniable swagger.

But more than an irresistible groove and orchestration, "Never Gunna Give You Up" is a declaration of emotional independence and self-possession. The song is about freedom, but also about finding what's yours and not letting anyone else take it. That sentiment resonates throughout the record, whose spirit is one of confidence, self-discovery, and unbridled joy. That raw authenticity drives every beat of "Never Gunna Give You Up." It's not just a song, but it's also a moment. A groove-laden reminder that when Sekou sings of freedom, he's not just talking. He's living it.

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