KingJei sets the tone with heartfelt new single "Pick & Choose"

There's something a bit magical when unapologetic confidence meets sensation, and there's no one who has on the perfect outfit quite like KingJei on "Pick & Choose." This R&B-tinged track is a late-night drive, cuddly date, and sing-along in the making, and will remain adored beyond the final notes of the music.

Like fellow artists Don Toliver, Travis Scott, The Weeknd, and Frank Ocean, KingJei absorbs all of his influences and makes them sound fresh and new. 'Pick & Choose' rides on his streamlined yet confident delivery, and sees KingJei cut through the rich, pulsating production with edge and lucidity in the lyrics. His flow is natural yet precision-tuned, and the confidence with which the flows land makes the track infectious and inevitable.

What sets "Pick & Choose" apart from the pack is its versatility. It plays like a soundtrack for a late night with someone special, as crowds gather around its cheerful pulse, or in a loop in your headphones. Not everyone can cover that much ground, but KingJei makes it sound as if it's the most natural thing in the world, further proof he's not just another voice filling the void in modern music, but an up-and-coming strength blazing his trail.

"Pick & Choose" is a must-listen if you're into the current R&B/hip-hop iteration. That's not only a testament to KingJei's artistry, but also a glimpse at where he's headed: straight to the top of the genre, where raw emotion crashes headfirst into undeniable swagger. And on "Pick & Choose," KingJei isn't demanding attention as much as he's earning it. 

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